From the 29 January to the 2nd of February Madonna di Campiglio was once again the stage of the five-day-long snowboard event of the year: 300 people have tried boards, boots and bindings of this season and, for the first time ever in Italy, also the stuff of the next season 2020/21. More than half of them tested Burton’s revolutionary and fast integrated boot system, the Step-On (70 pairs were available to the testers).
More than 20 shops participated in the activities of dealers meeting that took place in the first days of Burton Mountain Mash, more than 50 girls took part in the camp dedicated entirely to the feminine universe.
This year, first Mountain Mash Banked Slalom went down in the memory of Jake Burton. The mission was to create an event where everyone could have fun and enjoy the passion for snowboarding as Jake! The numbers of this edition of the Banked Anon Slalom were crazy: more than 150 participants, including 30 under 12, the youngest rider was only 6 years old and the oldest was 51. This impressive age difference is what best represents the true nature and aim of this contest: The inclusion of each and every one who wants to have fun on a snowboard, without limits!
In this regard, the presence in the race of the two riders of the new Burton Europe Team of Para-snowboarding, the Italian Jacopo Luchini and the Dutch Zenske Van Beek was also very significant.
Pietro Colturi, Country Manager Burton Italia commented on the extraordinary success of the 2020 edition: “This event, born from the enthusiasm and passion of those who believe in this sport at 100%, is the truest and purest expression of what snowboarding really is: a mix of a little bit of everything. Not only races but also entertainment and participation for both professional and amatorial fans of the board, for adults and children. Our goal is to always touch all the facets of the world of snowboarding, because to us it is not only a sport but it represents many other things.”
The Italian Alex Lotorto won the under 16 competition, he is an athlete of Team Burton Italia, while in the women and men the podium was won by two Swiss protagonists also in the World Cup races, Lia Mara Boesch and Nicholas Huber. The Italian Nicholas Bridgman won during the style contest, taking home a DJI Osmo Action Cam.
There were also parties and fun moments, with the inevitable evening appointment at Cafè D’Or and the apres-ski of the Jumper with DJ Shorty of M2O.
Special thanks to all the local partners involved: Trentino, Campiglio cable car, APT, Ski area Campiglio Dolomiti, Ursus snowpark, Sport 3tre, Cafè D’Or, Jumper apres-ski.
Pietro Colturi added: “Burton Mountain Mash cannot prescind from a premium resort like Madonna di Campiglio who believed in our project, from our special partners ParkingGo and Get My Car, and from a team of very valid people, of collaborators who devote time and passion so that everything goes well, as is in fact gone. A super thanks to all.”
