The Style Experience is now officially in motion. Following a land blessing led by Elder Maria Camion, the FIS Big Air World Cup training commenced today. Present at the inaugural press conference were notable figures such as three-time Olympic medalist Mark McMorris, Canada Snowboard CEO Dustin Heise, Explore Edmonton CEO Traci Bednard, and Richard Goodswimmer, the Coordinator of Sport, Physical Activity, and Recreation at the Indigenous Sport Council of Alberta.
This morning, at Commonwealth Stadium, Canada Snowboard generously contributed $15,000 to the Indigenous Sport Council of Alberta, with the McMorris Foundation matching the donation with an additional $15,000. This combined donation of $30,000 is aimed at fostering snowboarding among Indigenous youth in the Edmonton area. Canada Snowboard further revealed that a portion of the proceeds from the 'star homie' merchandise, crafted by Indigenous artist Dusty LeGrande, will be directed to the Indigenous Sport Council of Alberta.
It's worth noting that The Style Experience unfolds on Treaty 6 Territory and within the traditional homelands of the Métis Nation. Various First Nations, including the Nehiyaw (Cree), Denesuliné (Dene), Nakota Sioux (Stoney), Anishinaabe (Saulteaux), and Niitsitapi (Blackfoot), hold claims to the region's traditional territory. Canada Snowboard takes pride in grounding itself, approaching the Indigenous peoples' lands with respect, and reciprocating through this donation to local sports.
The FIS Big Air World Cup event of The Style Experience is set to unfold at Commonwealth Stadium in Edmonton, AB. This exceptional spectacle features Canada's largest-ever scaffolding jump within the country's largest outdoor stadium. Look out for top-tier snowboarders, including Mark McMorris, Laurie Blouin, Jasmine Baird, and Jacob Legault, as they represent the home team in SHREDMONTON, Canada's winter stronghold.
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