The 77 snowboards that Burton collaborated on with the Boston Celtics basketball team went online for sale two days ago, and they are already sold out. This is quite impressive, especially for a $1,300 snowboard, - and .77 cents ;) - and it is a testament to the deep roots that run through out sport and culture and tie anything with passion together.
In a nostalgic partnership, Burton Snowboards pays tribute to the Boston Celtics' 77th season by seamlessly incorporating the iconic parquet floor from TD Garden into their latest innovation—the BURTON MINE77 x CELTICS FLOOR BOARD. Established by Jake Burton in 1977, the snowboarding powerhouse commemorates the Celtics' 2008 NBA Finals victory, immortalizing the historic moment on the very parquet that now forms an integral part of their cutting-edge design. The specially crafted Process Snowboard, designed for all terrains, showcases fragments of the renowned Celtics floor seamlessly embedded into both its center and sidewalls. This results in a distinctive fusion of sports history and groundbreaking innovation in extreme sports.
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