Snowboard Iskola

Dang Shades, a Salt Lake City-based goggle and sunglass company owned by pro snowboarder Chris Beresford, celebrated its 17th birthday last week.

Dang is partying!

Here is what Chris had to say,

"Holy shit, it's a weird feeling when I actually take some time for myself to appreciate the last 17 years of Dang! It all felt so slow moving at the beginning and I had so much time to think and be creative in the early days with the brand and on my snowboard.

And then 17 years flies by in a blink of an eye!

Long story long...I've been searching for that feeling of the early days this past year and allowing myself to be a snowboarder and not a company owner who snowboards sometimes. Balance is key of course but I'd say my new #1 is making sure I'm taking care of myself and remembering the roots of Dang isn't some business guy. It's a dude from Massachusetts who does kickflips on a snowboard."

Chris's sentiment in this statement really sums up what Dang and snowboarding is all about. Congrats!!! We love Dang!

Check out Dang's products here and follow Chris Beresford here.

Keep up with the latest from Dang Shades.


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