F45 Training's momentum has been on the rise as new CEO, Tom Dowd, approaches his first anniversary. The functional fitness franchise recently secured an exclusive partnership with Ikon Pass for the 2024-2025 winter season, offering pass holders not only discounts but also specialized fitness programs.
Ikon Pass, owned by Alterra Mountain Company, grants access to premier mountains like Steamboat, Mammoth Mountain, Mount Bachelor, Sun Valley, Brighton Resort, and Big Bear, among many others, making it a coveted choice for skiers and snowboarders.
To introduce Ikon Pass holders to the F45 experience, the brand is offering a 14 day trial for $14 at select U.S. and Canadian studio locations. This partnership is especially appealing to snow sports enthusiasts who utilize HIIT and functional training in the offseason to enhance their on slope performance safely.
In the upcoming months, F45 and Ikon Pass will collaborate on athletic programming available both digitally and in-person at F45 studios nationwide.
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