March 19, 2008. A momentous day in New Mexico. And a momentous day in snowboarding.
Free Taos Day.
On March 19, 2008, the efforts of George Medina, Michael Johnstone, and Brandon Peterson paid off when previously ski-only resort, Taos, opened its lifts to snowboarders.
George was the first snowboarder to make turns down Taos' slopes.
The three guys created Experience Snowboards, a local shop in Northern New Mexico that was instrumental in the growth of snowboarding in the region. Through the shop, the movement to Free Taos grew, culminating in the resort welcoming snowboarders to its trails.
Sixteen years later, the New Mexico snow community still feels the resonance of the work of these three men who were so passionate about their home and sharing snowboarding with everyone.
This year, George, Michael, and Brandon will be inducted into the New Mexico Ski Hall of Fame, a huge deal not only for New Mexico's boarding community, but for snowboarding, as a whole.
To honor the George, Michael, and Brandon's impact, Taos just released a short film. Watch it below.
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