Russell Winfield, a name synonymous with style in the snowboarding community, has always made a bold statement through his craft. Winfield is making a spectacular comeback with a limited launch through RIDE, and this release comes with a wild backstory. While shooting footage for "Rough Around the Edges," the production team stumbled upon the treasure trove of RIDE archive boxes. Despite their expectations of organization and labels, the RIDE archives were anything but conventional. Delving into these boxes revealed a rich history of the brand, complete with old catalogs, never-before-seen photos, prototype designs, and original artwork that once graced iconic RIDE graphics. Some pieces even seemed as if they'd instantly trigger a "cease and desist" in today's world.
However, the real gem they unearthed was an original painting by Ron Lemen, crafted exclusively for Russell's board back in the early '90s. This masterpiece had remained hidden from the world until now. Straight from the archives, behold the newest addition to the collection, the Russell Algorhythm, featuring Ron Lemen's long-lost artwork. It's a piece of RIDE history that's finally seeing the light of day, and fans can't wait to get their hands on it.
Russell's Algorythm It's a celebration of the brand's rich heritage and a testament to Russell Winfield's enduring commitment to style, a true legend in the world of snowboarding.
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