Seattle, WA (January 26, 2012)—Union Binding Company is proud to announce the addition of The Art Of Flight mastermind and 2012 Snowboarder Magazine Rider of the Year Travis Rice to the Union Binding team. One of the most pivotal riders in existence, T.Rice is known for executing impossible tricks in impossible situations and generally just thinking big—both on and off the board. In the past decade, he has diligently brought real freestyle to serious backcountry lines

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Travis Rice Signs With Union Binding Company