As per a press release from U.S. Ski and Snowboard, they have been awarded with the Jake Burton Award.
"The award, won previously by companies like Burton, Strava, New Belgium and more, was presented to U.S. Ski & Snowboard at POW's Leadership Summit in Reno, Nevada in September.
Hey @burtonsnowboard @Strava @newbelgium 👋
— U.S. Ski & Snowboard Team (@usskiteam) September 28, 2023
Stoked to join such an incredible group of companies that have won the @ProtectWinters Jake Burton Award🎉https://t.co/T8MXkPYjCU
"Named in honor of snowboarding legend Jake Burton, the Jake Burton Award recognizes partners who have demonstrated leading the charge in creating cultural shifts needed to take on climate as a community. The criteria for the award include influencing the cultural shift through brand platforms, a willingness to challenge the status quo and integrating climate action into the DNA of the brand."
The press release goes on to say:
“Jake Burton’s passion and dedication built a movement in snow sports. He challenged the status quo every step of the way paving the path for a new sport, lowering barriers to entry and instilling the ethos that we should preserve the outdoors for all future generations,” said Torrey Udall, Executive Director of POW. “This year, the U.S. Ski & Snowboard Team honored Jake’s legacy by bringing the urgency of climate to the forefront and using its voice and influence to affect change. We are grateful to U.S. Ski & Snowboard for their partnership, collaboration and dedication.”
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