http://vimeo.com/29485109 Foursquare’s 2012 website is now live, complete with this season’s all-new outerwear and softgoods collections. Coinciding with this year’s launch is also the release of The Wetplate Project – a pioneering photographic journey into snowboarding featuring first of its kind action imagery and a corresponding video project that is sure to impress. “This was a project that was going to defy all the rules, the same way snowboarding started,” says Wetplate Photographer Ian Ruhter

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Get the 1st Look at Foursquare’s Wet Plate Project